L’Atelier BNP Paribas - Le consommateur est son propre architecte d’intérieur
Vendredi 18 Avril 2008
Today, we discovered a nice article about SquareClock on L’Atelier BNP Paribas written by Marion Roucheux. Thank you Marion.
Yet another set of kitchen ray tracing images
Mercredi 16 Avril 2008
At SquareClock, we want to speed up and transform the sales process for housing market by providing innovative sells and marketing solutions for the housing market. Kitchen marketing is a good start for us. Of course, the purpose of marketing and advertising is to attract buyers in order to create sales and increase profits. Vendors have to understand and control both the rational and emotive attributes of the buyer’s decision to be successful.Kitchen is an interesting topic or online and onsite marketing and sells. Kitchen is a difficult product to market and sell because of its native complexity due to the large customization capability. Using SquareClock, kitchen vendors can dramatically simplify the kitchen design process. Prospect can interact directly with their projects and design at home. Emotional stimuli can influence financial risk-taking, so SquareClock add high realistic rendering inside the kitchen design process. Any user, without any technical skill is able to produce those pictures. This will increase the emotional impact and influence the final decision to buy the product. This is a major improvement of the previous version of the ray tracing engine. No Photoshop or third party ray tracing engine behind those pictures, just a one click rendering inside a web browser

SquareClock at Microsoft Remix08
Mercredi 16 Avril 2008
SquareClock will be part of the Microsoft ReMix 08 à Paris. Come and meet us Thus 17th 2008 at the Espace Pierre Cardin / 1 à 3 avenue Gabriel / 75008 PARIS. We will demonstrate our last innovations with real demo of the upcoming SquareClock solutions. Free sessions and cocktail. Details here
* Home * Blog * Beta * About SquareClock Subscribe to SquareClock Ray tracing for kitchen design
Mercredi 26 Mars 2008
SquareClock team is developping a new ray racing engine to create high quality images based on the 3D real time scene.
Thanks to highly realistic pictures, end users impact is very high for marketing and sales. Ray tracing images can be computed server side using SquareClock grid engine. So, users don’t need any technical skills to get a quick result.
Here is a sample set of pictures we made today directly delivered from SquareClock ray tracing engine.

Join our beta program now!
Mardi 18 Mars 2008
SquareClock is currently being tested by a limited group of people. However, very soon, we are going to invite people to our BETA release and will need more people like you to join us. We are currently looking for companies and individuals to take part in the beta testing. If you want to discover and influence the upcoming public version, we would like to hear from you. We will receive an access code to get access to the beta. Also, your information will NEVER be given to third parties.
Join our beta program now!
SquareClock on LeBlogDeco (french)
Lundi 10 Mars 2008

Saturday morning, we were pleased to discover a great post about SquareClock on LeBlogDeco. Thanks Manuel.
SquareClock on DecideursTV (french)
Lundi 10 Mars 2008

Early febuary 08, I was pleased to meet Thomas Blard from LCI/Décideurs TV to discuss SquareClock project and roadmap. Thank you Thomas !
SquareClock Wiimote enabled
Mercredi 05 Mars 2008
Few days ago, a good friend, Régis, sent me a link to Johnny Chung Lee web site. So, at SquareClock, we discovered how the Wiimote normally used for the Nintendo Wii could be used as a bluetooth device for new applications. Since it is very easy to setup we started to build a new user interface for virtual walthrough in SquareClock. Using a simple Wiimote, user can take control over many operations and navigate in the 3D scene using our 3D real time engine. It is only a very limited preview of what we could do using this funny user interface. More will come when our nunchuk will be delivered.
Preview of SquareClock lighting simulation
Mardi 04 Mars 2008
We had interesting feedbacks from users about the importance of the light for their housing projects. That’s why we decided to a precise lighting simulation in SquareClock in our real time visualization engine. Although any SquareClock users will be able to simulate the exact propagation of light in the environment based on the building location, orientation and of course date and time. This demo is a very early stage preview of upcoming dev on this topic.
Early stage dev: intelligent snap
Mardi 04 Mars 2008
Managing objects layout in a 3D scene is usually a very boring and time consuming experience. Most of the time, objects are flying in the scene and moving a furniture doesn’t move the embedded deco objects as it use to be in real life. Using our new semi automatic snap feature, SquareClock’s users will be able to arrange their rooms and object layouts in minutes. Thanks to a very high level of semantic, we know what the logical behavior of each type of object to assist users as much as possible. Basically, we are just coding the real life behaviors…

